Mooncup
    "A Better Way" 

Advert created for the Nahemi Kodak competition, filmed on 16mm film. The concept centres around how using Mooncup instead of other period products can help give users a better and less shameful experience on their period. The benefits include no noisy packaging; less chance of leaks; and gender neutral packaging, catering to a wider market. The actors' looks to camera imply a shared experience with the viewer, who would benefit from switching to Mooncup.